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Privacy statement

Blendle takes your privacy very seriously, and will process and use your information carefully. We are also very transparent on this issue. You should always know what information we collect and what we do with that information.

Our lawyer’s task

Transparency often means long privacy statements: most companies have privacy statements of countless A4-sized pages, written in a way neither you nor we can understand. We think that's a bit ridiculous, which is why we asked our lawyer to use as much normal language in the text below as possible. Using a down-to-earth writing style is pretty tough for some lawyers, but we think he did a pretty good job.

Our first note

We should first emphasize: we do not sell advertising space on Blendle to other companies, so we don’t need to collect data for that purpose. To use Blendle, all you need is a valid email address. Of course we (no one else, mind you) are interested in getting to know you a little better in order to make your Blendle experience even more amazing. For example: our head honcho Alexander lives in Amsterdam, but was born in Oss. So what we'd like to do, is show him news articles from Oss and Amsterdam newspapers in his Blendle article list first. There are many other ways to tailor Blendle to what you want based on your information, but of course we'll only use your info to do so if you're totally okay with it.

You can also read the Terms of Use of Blendle here.

1. What is Blendle?

Blendle is an online service and HTML5 application of Blendle B.V. (“Blendle” from here on out, or simply “we”, “us”, etc.). Our office is located in the beautiful Hoog Catharijne, Catharijnesingel 52, 3511 GC, Utrecht (The Netherlands). Want to turn us inside out? Sure: our Chamber of Commerce number is 58724109.

Blendle enables you to browse (digital) newspapers and magazines, and buy and share any article you find interesting. You can also follow friends, colleagues and well-known names who are also on Blendle and see what these people are reading. You might want to read that same article too!

2. What information does Blendle collect and process?

Account

To use Blendle, you need an account. Therefore, you’ll have a username and a password. Providing us with your name, a profile picture and listing any subscriptions you have to newspapers and/or magazines is optional.

Users may also create a Blendle account by logging in with their Facebook account using Facebook Connect, a service operated by Facebook and subject to their privacy policies. Signing up for Blendle in this way gives Blendle access to your full name, email address, username, gender, and age as they appear on Facebook. You can cancel your Facebook connection with Blendle by logging into your Facebook account and making the necessary changes in the settings.

Your online wallet

Blendle operates on a wallet-based system, allowing you to top-up that digital wallet using your credit card. That process happens using an external payment service provider. We do not receive any bank account or credit card information from this process.

Platform, articles, friends and newsletter

Blendle saves articles you've read on Blendle to a personal archive, which articles you've shared, and what topics you’re interested in, who you're following and what alerts you’ve set. This way, Blendle shows you articles your friends and more or lesser known fellow country-folk recommend, and can propose additional articles and subscriptions you might be interested in, in all cases on every terminal you use to enjoy the service. The items you share are displayed in the Timeline.

We collect and store your e-mail address to be able to send our newsletter to you. This newsletter may also be personalized with the data that makes up your profile on Blendle.

Connecting to Social Media

You can also share articles using Facebook and Twitter, for example. If you use Facebook, Twitter and/or Google+, the terms and conditions and privacy policies of Facebook, Twitter and Google apply.

Automatically generated information

Every website needs certain information to function in the way it’s meant. With us, this is no different. For Blendle to function properly (so you don't have to log in every single time, for example), Blendle needs certain information. This information includes your IP address (your computer's ID), your browser type (the software you're using to view internet pages), the operating system you're using, the pages you visit on Blendle, and "cookies."

3. What are cookies and how is Blendle using them?

Cookies are tidbits of information (usually text) a server sends to an application or browser, so the application or browser can return this information to the server upon a next visit. By using Blendle, cookies may be downloaded to your computer, and we have access to these cookies. Blendle Cookies will not damage your computer or any of your files.

Let's get this straight: Blendle works fine if you do not accept cookies, although you will need to log in more frequently. Whether or not you want to reject cookies is entirely up to you. If you accept them, we can make Blendle a bit more user-friendly though.

Blendle cookies

When using Blendle, Blendle's own cookies will be stored on your device. When placing and reading these first-party cookies, there are no third parties involved. Only Blendle has access to those cookies. Blendle uses technical cookies mostly, to log you in automatically. Additionally, Blendle uses session cookies. Information stored in these cookies contain no name, address or other personal information, and cookies are deleted as soon as you stop using Blendle. Blendle can use session data to adjust the website to your needs. Blendle uses permanent cookies as well to remember the preferences you specified, for example. Finally, Blendle uses tracking cookies to keep track of the articles you've read, and to suggest articles you might enjoy.

Social plug-ins

Blendle also offers access to Facebook, Twitter and Gmail. This social plug-in enables you to share Blendle articles with your friends, family, and all the people you don't like but whose friend requests you sort of had to accept anyway. When using social plug-ins, third-party cookies are placed on your computer. These cookies can be designed to optimize your user experience, but they might also be tracking cookies. The latter are used to track your browsing habits across multiple websites and build a profile of these browsing habits of yours.

Removing cookies

You can make sure your browser does not receive any cookies during your next visit to Blendle. However, that could result in limited access to (parts of) Blendle or Blendle features. To learn more, you can refer to your browser instructions or the help function of your browser.

4. What will Blendle use my information for?

Well:

Blendle uses automatically generated data for statistical purposes as well as for security and improvement of Blendle. This information may be disclosed to third parties only if they are completely anonymous and not personally identifiable to you (so no personal data).

Use by third parties

Without your explicit consent, Blendle will not provide your personal information to unrelated marketers or advertisers for purposes of direct marketing by them (e.g. for sending you possibly annoying offers).

Blendle may however share your information with publishers of those newspapers and magazines you subscribe to via Blendle. This is because most publishers will likely want to know who’s shown interest in their content by purchasing a full subscription. Blendle may also provide your information to other third parties to provide services on our behalf, including credit card and billing processing, email distribution, analytics, and marketing management. We provide these third parties only the minimum information they need to perform their services, and only to extent of improving our functionality to serve you better. That means that, for example, we can make sure you receive our (wonderful) newsletter every morning and so that your payment details are processed securely by a company that only does that (processes payments, that is).

Use by Blendle

Blendle may use your information for its own marketing purposes. For example, Blendle may review aggregated data to better serve its target market on social or digital media platforms. Blendle may also use information collected through the use of Blendle to engage in “look-alike marketing,” which enables us to reach out to an audience, well, similar to you. We may use third parties to help perform or facilitate such marketing on our behalf.

Finally, Blendle may provide your information to third parties if we are required to do so by any applicable laws and/or regulations, if we are forced to do so in case of a lawsuit or by subpoena, and/or in the event that we consider it necessary to protect our own rights.

5. How does Blendle protect your personal information?

Blendle will take appropriate technical and organizational measures to protect your (personal) data against loss or any form of unlawful processing.

6. View, change, correct or delete your data

View

If you want to know what information Blendle has recorded about you, or if you want to change your personal data, you can contact us via contact@blendle.com. Blendle will forward the requested information to you within four weeks (but we're usually faster).

Delete

Why!? Fine. You can cancel your account by sending an email to contact@blendle.com. When your account is canceled, Blendle will remove all your personal information. Everything, including your shared items and any comments you posted.

7. Your California Privacy Rights

Under the California “Shine The Light” law, California residents may opt-out of our disclosure of your personal information to third parties for marketing purposes. You can choose to opt-out of the sharing of your personal information with third parties for marketing purposes at any time by emailing us at contact@blendle.com. This would mean that you wouldn’t receive any direct offers or marketing information from the newspapers/magazines you subscribe to via Blendle.

8. Opt-Out

We get it; sometimes you just don’t want any emails or correspondence, even from a nice friendly startup like us. You can choose to opt-out of receiving information from us about offers, additional magazines/newspapers, or other things you may be interested in, by emailing us at contact@blendle.com. We will still retain your information so long as you have an account with us, and we may continue to use that information for our own improvement, maintenance, or servicing purposes and to notify you of important updates affecting your account or subscriptions.

9. Transfer to countries outside or inside the EU

Our servers are located in Europe, despite the fact that US-based servers would have been cheaper. For technical and operational reasons, it can still be necessary for your (personal) data to be transmitted to (the servers of) Blendle’s affiliates in the United States or other countries outside Europe, where privacy laws may not offer the same protection as in the European Union. You agree that, should the situation occur, your (personal) data may be transferred to the United States or other countries outside Europe. For those of you located in the United States, you agree that your (personal) data may be transferred to countries inside Europe.

10. Children

Blendle does not knowingly collect personal information from children under thirteen (13). If we become aware that a child under thirteen (13) has provided us with personal information, we take steps to remove that information and terminate the child’s account.

If a child under the age of thirteen (13) tries to register with us, we ask the child to have a parent or guardian to be present and provide parental permission for use. Still, we always reserve the right to delete an account associated with a child under the age of thirteen (13) even if parental consent is provided. We do not knowingly contact children under the age of thirteen (13) without a parent’s permission.

11. Can this privacy statement be modified?

Yes. This privacy statement can be modified at any time. Changes will be announced on Blendle's website (www.blendle.com). If you have any questions about this privacy statement, you can contact us.